Approach

A Simple Way

Where are you?
We love to start with ironclad basics: analytics, audits and datasets. How does your competitor field look like? What are they doing? Who are they reaching? Why? How? What is your position in the market? Your USP? We analyze your competitive sets to the bone… we condense fact from the vapor of nuance…

Know yourself and your enemies, and win a hundred battles.” – Sun Tzu (the art of war)

Who are you again?
As a brand, you have no problems telling what you do. But do you know who you are? Defining the “who you are” as a brand is difficult. But we want, we need to know your very own definition of your who. What makes you who you are? What makes you tic? What’s your soul? What is the basic code that makes you thrive as an organization? The mantra that will let you control the world? What is the red line that will be the backbone of all you do, of all you say? We will peel the onion, and find your core. We will find that precious gem called identity.

We shall not cease from exploration, and the end of all our exploring will be to arrive where we started and know the place for the first time.” – T. S. Eliot

Brand Strategy
Once we know who you are, and on what field you play, we can start working on your corporate story, start developing you brand content strategy. The winning brands in content marketing and social media are the brands that have a compelling and authentic story to tell. This story is the mirror of your identity, it radiates your core values, and it reflects who you are.

Sometimes, breaking out of a certain mentality is like planning a prison break. You can’t just go for it and hope for the best; it requires strategy.”― Lauren Lola, A Moment’s Worth

Publishing
On the story platform of your brand strategy, we can now develop a plethora of content to spread your messages, to show who you are and what you stand for, and to interact with audiences that matter to you. Compelling content brings your brand to life. We take care of every single detail in your content development and creation, over content publishing, to community interaction and conversation management; and this on your websites, your social platforms, apps, retail presence, social feeds, events, sponsorships and partnerships.

There are three difficulties: to write anything worth publishing, to find honest men to publish it, and to find sensible men to read it.” ― Charles Caleb Colton

Monkey

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